'Scary Beautiful' Leanie van der Vyver 2012

http://cargocollective.com/Leanie/Scary-Beautiful

'Scary Beautiful' was Vyver's final graduation project at Gerrit Rietveld Academie in Amsterdam. Her aim was to start a conversation about the unrealistic ideals in fashion. Vyver is interested in the idea that people now have 'god like' powers to be able to transform themselves. She believes that the striving for perfection in beauty and fashion has reached a complete pinnacle and that it can't get anymore perfect. She highlights that we are now moving to the other side of perfection, turning into monsters. In taking the iconic heel Vyver has reflected this monstrous idea of perfection my slightly immobilising the wearer and pushing her posture to the limits.

Interview with Leanie van der Vyver: http://www.youtube.com/watch?v=MbjiqDhOEAw